CELEBRATES WITH $6 RODEO BURGER IN HONOR OF THE CITY’S BIG SPRING EVENT
The Chicago-style fast casual brand expands Houston footprint and rolls out limited-time Texas-inspired deal exclusively for Perks members
Portillo’s (NASDAQ: PTLO), the fast-casual restaurant concept known for its menu of unrivaled Chicago-style street food, today announced that it will officially open the doors of its newest Portillo’s location in Humble, TX, on Tuesday, February 24 at 10:30 a.m., following a ribbon cutting ceremony at 10:00 a.m.
The ribbon cutting ceremony will include Portillo’s Director of New Restaurant Openings, Liz Leen, who will share remarks. Portillo’s will also present its charity partner, Humble ISD Education Foundation, with a check to support their efforts.
The newest Portillo’s is located at 111 FM 1960 Bypass Road E., adjacent to Deerbrook Mall. The restaurant is approximately 6,250 square feet and features Portillo’s “Restaurant of the Future” design. The smaller-footprint build offers indoor and outdoor seating for a total of about 160 guests, as well as the brand’s signature double drive-thru lanes, Grab and Go area and Portillo’s Pick Up shelves to accommodate off-premise guests. The new Houston-area restaurant joins existing locations in Richmond, Katy, Willowbrook, Tomball and Stafford.
The Deal
In honor of the six Houston restaurants and the city’s big rodeo celebration, Portillo’s is offering its Perks loyalty members the bold, Texas-inspired Rodeo Burger for just $6 for one week only.* The Rodeo Burger features the brand’s classic char-broiled burger on a brioche bun, stacked with thick, crispy bacon, thinly sliced red onion, two onion rings, American cheese and Portillo’s delicious BBQ sauce.
The $6 price is available exclusively to Houston-area Portillo’s Perks loyalty members from March 2-8, 2026. This special one-time offer will be available across all Portillo’s direct ordering channels.
Not a Perks member? Join Portillo’s Perks, the brand’s loyalty program, to receive the most up to date Portillo’s information and redeem delicious rewards. Fans who sign up will also receive a welcome reward of free French fries (terms apply – see portillos.com/Perks).
For more information on this restaurant and others, please visit portillos.com or follow Portillo’s on Facebook, Twitter and Instagram.
*Available at participating Houston-area restaurants to Perks members who save a Houston-area Portillo’s as their favorite location in their Perks account. Terms and exclusions apply. Limit 1. See Portillos.com/Perks for more offer details.
ABOUT PORTILLO’S HOT DOGS
Portillo’s (NASDAQ: PTLO) is a one-of-a-kind brand that has grown from a small hot dog trailer in Chicago to more than 100 restaurants across 11 states. Known for its unique menu of craveable Italian beef sandwiches, Chicago-style hot dogs, char-grilled burgers, fresh salads and iconic chocolate cake, Portillo’s is beloved in both its home of Chicagoland and across new and growing markets. Portillo’s operates a company-owned model of not just restaurants – but experience-focused destinations that blend dine-in, drive-thru, takeout and delivery to serve our guests with the food they crave. And now, after six decades of success and counting, Portillo’s is on a mission to bring its iconic food and unforgettable dining experience to guests across the country.
Guests can join Portillo’s Perks, the brand’s loyalty program, at Portillos.com/perks to earn and redeem delicious rewards. Every visit brings fans closer to exclusive perks, badges and surprise offers. Fans can also download the Portillo’s App for iOS or Android or visit Portillo’s website to order ahead for pickup or delivery and get the best dill on these bun-believably delicious Chicago-style favorites and more. Plus, Portillo’s ships its craveworthy food to all 50 states via its website.
HKA Texas Humble, Kingwood, Atascocita, Texas Humble, Kingwood, Atascocita, Texas
